Home
Personality
Ambassador
Media
News
Gallery
Partners
Contact
Motorsport
Hi,
I’m
Allan.

Father, husband,
ex-Formula One driver,
World Champion,
three-time Le Mans winner,
brand ambassador
and proud Scot.

Personality

A dedicated family man, when he’s not traveling the globe fulfilling his motorsport and ambassador commitments you’ll find Allan at home in Monaco, with wife Kelly, to whom he’s been married for over ten years, son Finlay and free-spirited daughter Charlotte. 

 

With a highly-successful career spanning karting to Formula One, including three victories at the prestigious 24 Hours of Le Mans and winning the FIA WEC World Championship, Allan is one of the most respected and liked personalities in the dynamic and competitive world of motorsport.

 

Rarely seen without a smile on his face, Allan has always been one of motorsport’s most naturally engaging and entertaining characters, making him a favourite of media and fans alike. Off-track, this has led to media roles with BBC F1, BBC Radio 5 Live, Sky Sports F1 and SPEED TV, where he has shared his sporting insight with millions of viewers and listeners.

Ambassador

In addition to his on-track success, Allan helps companies engage their respective target audiences through marketing and communications campaigns.

 

One of motorsport's most interesting drivers, Allan is adept at sharing stories from his fascinating life with stakeholders from all walks of life, and has considerable experience hosting corporate events, along with motivational speaking and team-building activities.

 

To succeed in business, you need to be psychologically prepared, and Allan can provide a unique insight into the mental preparation required to be a winner!

 

Allan is at home whether behind the wheel of his high-tech race machinery, fulfilling media commitments or representing global brands such as Audi in television advertising campaigns.

 

Allan has supported companies in meeting their business objectives through:

  • Marketing campaigns

  • Customer loyalty programmes

  • Networking/corporate/VIP events

  • Incentivising employees & customers

  • Motivational programmes

Allan is proud to have worked with the following organisations:
"Of all the outstanding racing drivers we have worked with, Allan is by far the most eloquent and compelling public speaker. Allan is not only extremely media savvy, but also one of the best brand ambassadors you are ever likely to encounter. He is disciplined, professional, dedicated and makes the effort to make himself available when it really counts. He remains a huge asset to the Audi brand on the track as well as on the speaker podium."

Head of PR
Audi UK
return

“P&H has worked with Allan since 2009 and he has been invaluable in helping with our management communications and building better relationships with our key clients and customers. Allan’s position at the top of elite motorsport provides a great opportunity for P&H to add real value to our events strategy. His infectious enthusiasm and drive ensures that any of our VIP guests that meet him take away a positive experience not only of Allan, but of P&H.”

Marketing Manager
Palmer and Harvey

return

"We have sponsored Allan for eight years, firstly through Jewson and recently through Graham. We proudly have Allan attend many of our customer functions, standing in the front line for our Jewson and Graham brands, promoting internal programmes. He adds credibility to an event with his ability to connect with the audience, making them feel relaxed and involved. Allan’s commitment and drive in his sport helps to encourage our team to reach their own goals."

 

Chief Executive
Saint-Gobain Building
Distribution UK & Ireland 

return

"Allan was a major part of activities with our VIPs when Formula One first visited Bahrain. We invited Allan to share his insight into the sport, acting as a UBS ambassador. He was the consummate professional, effortlessly engaging the audience, many of whom were new to motorsport, adding to their enjoyment of the Grand Prix."

 

Corporate Activities Manager
UBS 

return
"My biggest regret is that I do not get to work with Allan enough. He is by far the most dedicated, consummate professional I have had the pleasure to work with. The care, attention to detail and preparation he puts in to any event or activity is second to none. The fact that Allan is able to communicate fluently and eloquently to large and small audiences make him the number one choice."

Marketing Manager
Scania UK
return
"Allan was contracted to deliver several presentations and workshops with regard to being Elite for UK Sport's pioneering development programme Elite Coach, in which he was able to communicate the constituent parts that make up operating at the highest level. These presentations led to UK Sport requesting Allan to mentor highly rated Judo Coach Graeme Randall during his time on the Elite Coach programme. I would not hesitate to recommend Allan."

Head of Coaching
UK Sport
return

Media

Two decades of experience, combined with his natural charm and communication skills, mean Allan is an in-demand expert commentator and analyst, sharing his insights into the sport with fans around the world. Allan has already won praise for his roles with BBC F1, BBC Radio 5 Live, Sky Sports F1, SPEED TV in the USA and Star TV across the continent of Asia.

News

A word from... Allan McNish

You scored maximum points in the opening round of the FIA Endurance World Championship (WEC) at Silverstone. How important is this result?

It’s an advantage to make a good start and score plenty of points early on. The one-two victory was valuable for the drivers and the manufacturer classification. In addition, the drivers who I see as possibly our main competitors finished up in fourth place. However, I expect much tougher competition in the forthcoming races.

 

After seven years in a team with Dindo Capello, you and Tom Kristensen have a new team mate. How was your first race with Loïc Duval?

To lead with Tom and Loïc after the first race is the perfect starting point. When you think how long we drove with Dindo, it’s fair to say that Loïc, Tom and found our feet very quickly. Loïc joined the team, adapted quickly and is very fast. Before Le Mans, our work together will certainly get more detailed. You cannot expect the same understanding in two weeks than after seven years. Nevertheless, the best way to begin a new partnership is with a win.

 

What does winning the Tourist Trophy mean at your home race?

My family and many friends came to visit. I know many track marshals since I drove in my first race there in 1987. Silverstone was always a successful hunting ground for me, and now I have won my fourth sportscar race there. The RAC Tourist Trophy is one of the most important motorsport trophies in Great Britain. It is more than 100 years old and there are many great names engraved on it – of drivers, but also of brands. For example, the first car to win was an Arrol-Johnston in 1905, which was actually built just a few kilometres from my parents’ house. Wolfgang Dürheimer, Member of the Board of AUDI AG and responsible for motorsport, was proud that he could take the Tourist Trophy back to Ingolstadt.

 

Your have set a premiere. You’ve driven for Audi since 2000 with an occasional interruption. You have now won for the first time with a quattro. An emotional moment?

I’ve driven for a long time now for Audi and have seen many technological innovations, from the petrol direct injection TFSI to the various TDI engines with twelve, ten or currently six cylinders. Tom, Dindo and I were close to victory on several occasions, but never won with the R18 e-tron quattro. This first win was all the more rewarding. And hopefully it won’t be the last this year.

< Back